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Dec 22, 2010

Food and Beverage Trends For 2010

PrintFood and Beverage Trends For 2010  

NEW YORK -- Closing out the year, Packaged Facts and the Center for Culinary Development (CCD), put together the "Culinary Trend Mapping Report," a bi-monthly journal, on the overall food and beverage trends that shaped 2010. The overall themes included Back to Basics, Artisan Upgrades, Healthful Eating and Regional and Global Flavor Adventure.

The report pointed out that Americans continue their search for new eating experiences and meal-time solutions -- looking for new foods and beverages that meet their flavor, nutrition, convenience and budgetary needs. CCD used its signature five-stage Trend Mapping technique, where Stage 1 represents emerging trend phase in fine dining and regional restaurants, while Stage 5 represents full "trickle down" to mainstream grocery store shelves and quick-service restaurants.

The following are 10 of the top food trends for 2010:

-- Gourmet-On-The-Go (Stage 1): Street food was on fire this year, made by cooks and chefs of all stripes. One notable subset was fine-dining chefs serving upgraded street food either in restaurants or from refurbished carts and taco trucks, while foodie entrepreneurs made specialized, high-quality cuisine available on the go.

-- "Fine Fast" Sandwich Shops (Stage 1): These gourmet sandwich shops took the art of sandwich-making seriously. They were often helmed by fine-dining chefs and featured high-quality, artisan and locally sourced ingredients, as well as a wide range of housemade condiments and toppings.

-- Boutique Booze (Stage 2): Boutique booze was all the rage in 2010, from bars that specialize in a single type of liquor to festivals that celebrate spirits made by independent producers. Local liquor outlets have benefitted from newly flexible blue laws and the legalization of liquor tastings in stores and at factories, as well as the growing consumer enthusiasm for all things handmade and artisan.

-- Condiments, Preserved Foods & Heirloom Produce (Stage 2): A rising number of passionate people took food back to its roots, literally. They grew produce from heirloom seeds, revived the art of home canning and made condiments and preserved products of all kinds. This resulted in new thriving DIY communities as this new wave of artisans found outlets for their products at craft and farmers markets, online and at specialty retail stores.

-- Parisian Macarons (Stage 2): This delicious and multi-hued Parisian pastry, composed of two ground-almond meringue cookies bound with buttercream, ganache or jam filling, is like a couture Oreo -- light and tasty, satisfying, and adaptable to variations. Perhaps trying to take on the supremacy of the cupcake, macarons were found this year in a wealth of high-end bakeries and gourmet-food retailers -- and became a staple of food photography.

-- Bahn Mi & Bao (Stage 2): Bao (a Taiwanese pork-based sandwich, served on a white flour bun) and banh mi (a Vietnamese sandwich featuring grilled meat or pâté served on French bread) perfectly marry the novel with the familiar, appealing to consumers who love sandwiches but are searching for flavor adventure. Both bao and banh mi made waves in 2010 in urban centers like San Francisco, Los Angeles, New York and Chicago, as well on the street from a myriad of street food trucks and carts.

-- Butchery (Stage 3): Butchers stole the headlines this year, acting as unexpected emissaries of the heritage meat and artisan trends that came together to renew popular demand for handcut meat. With the upsurge in production and consumption of high-quality meat, young and aspiring foodies flocked to butchery demonstrations, ready to get their hands bloody (literally) to feel closer to the sources of their food.

-- Agave Nectar (Stage 3): Agave nectar became the much-talked-about sweetener in 2010, stealing a bit of stevia's thunder. No wonder: it fits well with consumer desires for a plant-based sweetener, its low glycemic index maintains blood sugar levels, and because it is sweeter than sugar, consumers can use less of it. A syrup that can be easily added to products ranging from beverages to baked goods to sauces to confections, agave nectar has demonstrated its versatility in the 300+ agave-bearing products already on the market and available in retailers like Whole Foods and Trader Joe's.

-- Eggs All Day (Stage 4): More than ever, the egg is being placed front and center as a food that is inexpensive, healthful (protein-rich or low-fat if only egg whites), and adaptable, whether for a sandwich or wrap, to accompany a salad, on a pizza, mixed with pasta ... and the list goes on. Though reinventing the egg might seem like reinventing the wheel, many Stage 4 women's magazines have innovated on breakfast's most basic food to generate new ideas for home chefs.

-- Better Burgers (Stage 5): Building better burgers became a nationwide obsession in 2010, whether it meant adding exotic toppings, using grass-fed and locally sourced beef, or finding the perfect bun. Many fine dining restaurants have added dressed up versions on their menus while chain restaurants responded to customer demand for better quality meat by using Angus and Kobe-style American Wagyu beef for their burgers.






Find Reports & Data

CSNews 2009 Foodservice Study

Foodservice sales rose 7.7 percent on a per store basis in 2008, and prepared foods led the way with a 9.1 percent sales gain per store, according to Convenience Store NewsĂ˝ 2009 Foodservice Study.

CSNews 2010 Industry Forecast Study

CSNews' 8th annual Forecast Study includes a macroeconomic projection of market conditions in 2010 and the impact they will have on sales and growth of key convenience store categories: motor fuel, tobacco, malt beverages, confectionery, and snacks.

CSNews' 2009 Industry Report Study

Industry sales climbed 11.4% to an all-time high of $633.9 billion last year, according to the Convenience Store News 2009 Industry Report, the longest-running compilation of sales and operational results in c-store retailing. 40 pages, including 69 charts.

CSNews' 2009 Realities of the Aisle Consumer Study

Food quality and in-store execution greatly impact a consumer's choice to purchase and consume prepared food from a convenience store, according to the new Realities of the Aisle consumer research study conducted by Convenience Store News, in partnership with Nielsen Homescan. Study is 11 pages and includes 14 charts.

CSNews 2010 FIRST LOOK Report

CSNews' 2nd annual FIRST LOOK report provides convenience store retailers with a first glimpse of industry dollar and volume sales changes in five major product categories, based on data provided exclusively to CSNews by The Nielsen Co. The report includes sales, unit and regional market share percentage changes for packaged beverages, other tobacco products, candy and snacks, and beer.

CSNews 2010 Industry Forecast Study

The Great Recession has caused a fundamental shift in consumer spending. How will this affect the c-store industry and your business in the year ahead? The CSNews 2010 Industry Forecast Study provides a glimpse of the rough conditions ahead and critical insight for you to make the right buying decisions.

CSNews HR & Labor Study 2010

Likely owing to the economic recession, 40 percent of retailers responding to the Convenience Store News 2010 Human Resources (HR) & Labor Study said store associates turnover decreased over the past two years.


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